Why Punctuation (Still) Matters

Last July, I pointed out a very funny article on The Slot about the so-called “comma of direct address.”

This time, it’s a complete lack of punctuation that leads to a very amusing Freudian slip. A local martial-arts academy is (apparently) running a special on tuition. Their marquee, posted along a major traffic artery in town, says:

COME IN
MASTER CHUNG
FOR LESS!

I have no desire whatsoever to give a 65-year-old Asian guy a hot beef injection, no matter what the price. For that matter, I don’t have any desire to “COME IN” anyone of the male persuasion. Will someone please fix this sign? It’s disgusting!

posted by Chris on 20 February 2004 at 0029 in language

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