Failing Journalism 101

WWMT again, this time with a mystery headline:

Broncos Roll, West sets NCAA Record

Go on, read the story. I’ll wait.

While I’m waiting, I’ll sit here repeating “who what when where why how” as a mantra.

OK, you’re back? Great.

Who? Brandon West.
What? Set an NCAA record.

The obvious follow-up question, one that I’m sure all the readers want to know the answer to, is, “What record did Brandon West break?”

Is that in the story anywhere? Of course not.

posted by Chris on 15 November 2009 at 0149 in sports


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