Headline Writing 101

Someone with actual journalism experience should feel free to correct me if I’m wrong here, but I’m fairly certain one of the major tenets of journalism is that headlines should be, well, factual. Apparently nobody told the anonymous AP hack covering the Cessna 310 crash in Sanford, Florida, about that. Observe:

NTSB: NASCAR plane crash due to broken control cables

This seems fairly straightforward and unambiguous, stating that the National Transportation Safety Board has found that Dr. Bruce Kennedy and Michael Klemm crashed because of broken cables in the flight controls of the Cessna 310 they were flying from Daytona Beach to Orlando.

Except that’s not at all what the NTSB has said. Again, observe, from the second paragraph of the aforementioned article:

It wasn’t known whether the cables broke before or during the crash, though, and the cause of the July 10 crash in suburban Sanford remained unclear, according to a preliminary report from the National Transportation Safety Board.

So what you’re saying is that the NTSB has actually stated that they have no idea exactly what caused the crash at this point in time. Which is sort of, you know, the exact opposite of what the headline said.

Then again, the mass media seems to think airplanes stay in the air by magic anyway, so I guess expecting them to know how to write headlines that treat aviation with any semblance of reason is pretty silly.

posted by Chris on 24 July 2007 at 2047 in general

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